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INTV Conference: The Future of TV in an Ancient City

Keshet Media-hosted confab draws content innovators from around the world

For the second year running, Keshet Media Group will host INTV, its annual conference on innovation in television, in Jerusalem next month.

The Nov. 4-5 confab brings top execs from across the globe together in the ancient city of Jerusalem for two days of lectures, interviews and intimate chats on the newest evolutions in television. Held in the historic Jerusalem YMCA, which was built during the British Mandate and has, for nearly a century, served as the cultural heart of this contentious city, the conference offers a true convergence of old and new.

The event is co-hosted by Keshet CEO Avi Nir and Jerusalem Mayor Nir Barkat, and will focus on topics such as the growing role of social media, second-screen formats and other innovations that are literally pushing television out of the box.

This year, NBC Entertainment chairman Bob Greenblatt delivers the keynote. Speakers on the roster include Alex Kruglov, head of content acquisition for Hulu; Sandra Stern, CEO of TV for Lionsgate; Roy Sekoff, founding editor of the Huffington Post; Justin Gorman, head of entertainment for the U.K.’s Channel 4; David Eilenberg, senior VP of unscripted development at TBS & TNT; Rick Rosen, head of TV at WME; Sara Johnson, executive producer and head of scripted co-productions for Keshet Intl. U.K.; and Amelia Hann, head of non-scripted programming for Keshet Intl. U.K.

“We are thrilled to bring together a truly esteemed assembly of outstanding global TV and new media mavericks to showcase state-of-the-art innovations in the rapidly changing landscape of television,” Nir says. “With Israel emerging as a recognized innovation and entertainment hub, we are pleased to host creative pioneers and provide an open forum for the exchange of ideas and dialogue at this year’s event.”

Keshet Media Group, whose formats include “Homeland” and “Prisoners of War,” is the undisputed Goliath of the Israeli television industry. Its global distribution and production arm, Keshet Intl., has local production outposts in Australia, the U.K. and Canada.

Keshet’s newest program, “Rising Star,” is an innovative dual-screen show that allows viewers to influence the action of a singing competition, live, via an integrated mobile app. It has been a runaway success at home, shattering records with a nearly 50% market share in its first month on the air, and it was sold for development in France, Russia and Germany at this year’s Mipcom.

It’s fitting, then, that amid the centuries-old stone of Jerusalem, Keshet holds its confab on the future of home entertainment. This is the company, after all, that has made a global name for itself based on its ability to predict what entertainment audiences will gravitate to next.

Day 1 of the conference will open with “When Avi Met Bob,” a chat between Nir and Greenblatt, followed by a lecture on monetizing video with Hulu’s Kruglov. Also on the docket are a talk on television shifts with Yuval Adler of Screenz, Keshet’s joint venture with advertising company the Box to deliver cross-media products to TV; and a roundtable on dramas, chaired by Keshet’s Johnson and featuring Gideon Raff, “In Treatment” writer Keren Margalit and TK Imperative prexy Tim Kring.

Day 2 will feature a one-on-one with Seko and Israeli TV journo Ilana Dayan; a “creative clinic” on innovation with Kendrick Reid, vice president and director of brand strategy for BET Networks; Caryn Mandabach’s take on the talent shift from film to TV; and a roundtable on the role of producers as social media’s influence grows.

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