IMG acquires Catalyst Public Relations

Global sports powerhouse nabs communications unit

Global sports powerhouse IMG Worldwide has acquired U.S.-based Catalyst Public Relations.

Communications firm, which specializes in “consumer-facing integrated marketing programs” according to a release issued Monday announcing the deal, will operate as Catalyst and merge into IMG’s consulting business headed by David Abrutyn.

Financial terms of the acquisition were not disclosed.

Catalyst’s current management team – Bret Werner, Bill Holtz and Ted Fragulis – and full-time employees will join IMG.

IMG is currently prepping to go up for sale next year, as Variety first reported in December. Company, purchased by private equity firm Forstmann Little in 2004, is seen as a marquee asset, with a broad range of businesses including sports marketing, event management, licensing, fashion, representation and production operations. It handles retailing and licensing for the All England Lawn Tennis Club, which organizes the Wimbledon tennis tournaments, and produces high-end golf, soccer, rugby and cricket events around the world, among its other sports activities.

IMG’s talent representation business is thought to make up a small sliver of the company’s overall revenues

More Biz

  • Harvey Weinstein and Benjamin BrafmanHarvey Weinstein

    Can Harvey Weinstein, the Poster Boy of #MeToo, Get a Fair Day in Court?

    Global sports powerhouse IMG Worldwide has acquired U.S.-based Catalyst Public Relations. Communications firm, which specializes in “consumer-facing integrated marketing programs” according to a release issued Monday announcing the deal, will operate as Catalyst and merge into IMG’s consulting business headed by David Abrutyn. Financial terms of the acquisition were not disclosed. Catalyst’s current management team […]

  • Chuck Panama Dead: Longtime Industry Publicist

    Chuck Panama, Longtime Industry Publicist, Dies at 93

    Global sports powerhouse IMG Worldwide has acquired U.S.-based Catalyst Public Relations. Communications firm, which specializes in “consumer-facing integrated marketing programs” according to a release issued Monday announcing the deal, will operate as Catalyst and merge into IMG’s consulting business headed by David Abrutyn. Financial terms of the acquisition were not disclosed. Catalyst’s current management team […]

  • Bruce Willis and Paul Bloch'A Good

    Remembering Paul Bloch: 'He Wasn't Just a Character, He Had Character' (Guest Column)

    Global sports powerhouse IMG Worldwide has acquired U.S.-based Catalyst Public Relations. Communications firm, which specializes in “consumer-facing integrated marketing programs” according to a release issued Monday announcing the deal, will operate as Catalyst and merge into IMG’s consulting business headed by David Abrutyn. Financial terms of the acquisition were not disclosed. Catalyst’s current management team […]

  • Ellen Degeneres Racism

    Entertainment Leaders Set to Celebrate Special Olympics 50th Anniversary

    Global sports powerhouse IMG Worldwide has acquired U.S.-based Catalyst Public Relations. Communications firm, which specializes in “consumer-facing integrated marketing programs” according to a release issued Monday announcing the deal, will operate as Catalyst and merge into IMG’s consulting business headed by David Abrutyn. Financial terms of the acquisition were not disclosed. Catalyst’s current management team […]

  • Lauren Sivan

    Accuser Lauren Sivan Reacts to Harvey Weinstein's Arrest: 'He Should Be in Jail'

    Global sports powerhouse IMG Worldwide has acquired U.S.-based Catalyst Public Relations. Communications firm, which specializes in “consumer-facing integrated marketing programs” according to a release issued Monday announcing the deal, will operate as Catalyst and merge into IMG’s consulting business headed by David Abrutyn. Financial terms of the acquisition were not disclosed. Catalyst’s current management team […]

  • Netflix Reed Hastings

    Netflix Stock Closes at All-Time High, Nudging Market Cap Ahead of Disney's Again

    Global sports powerhouse IMG Worldwide has acquired U.S.-based Catalyst Public Relations. Communications firm, which specializes in “consumer-facing integrated marketing programs” according to a release issued Monday announcing the deal, will operate as Catalyst and merge into IMG’s consulting business headed by David Abrutyn. Financial terms of the acquisition were not disclosed. Catalyst’s current management team […]

  • Mario Batali

    Mario Batali's Three Las Vegas Restaurants to Close Following Harassment Allegations

    Global sports powerhouse IMG Worldwide has acquired U.S.-based Catalyst Public Relations. Communications firm, which specializes in “consumer-facing integrated marketing programs” according to a release issued Monday announcing the deal, will operate as Catalyst and merge into IMG’s consulting business headed by David Abrutyn. Financial terms of the acquisition were not disclosed. Catalyst’s current management team […]

More From Our Brands

Access exclusive content