Genius Brands, A Squared Entertainment Team for Kidvid Merger

Genius Brands International

Deal combines prod'n and distribution companies to create multi-platform 'content with a purpose'

Genius Brands International and A Squared Entertainment are merging to launch an intellectual property and children’s content creation and distribution company under Genius’ current banner.

A Squared co-presidents Andy Heyward and Amy Moynihan Heyward will assume the roles of chairman-CEO and president of Genius Brands International, respectively. Meanwhile, current Genius CEO Klaus Moeller will become VP of special markets.

The company aims to create “content with a purpose” by taking a multimedia, interactive and entertaining approach to educational programming. Genius will develop children’s entertainment in various formats, including broadcast, Web and mobile, in order to expand the learning experience beyond digital media.

“This merger brings together complementary media companies that are dedicated to providing entertainment that is as enriching as it is entertaining for kids,” Heyward said. “Through this merger, we are creating the first multimedia IP creation and brand management company to exclusively provide value-driven content for kids, from infancy to their pre-teen years, in multiple formats around the world.”

The new board of directors include former California governor Gray Davis and American Greetings Corp. prexy-COO Jeff Weiss.

Genius Brands was advised on the transaction by Greg Suess and Bernard Cahill of ROAR. ROAR will represent the combined company.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Biz News from Variety

Loading