The Weinstein Co. has a unique way to get SAG-AFTRA voters to see its films: Free tickets.
Thanks to a partnership with Fandango that was announced today, Screen Actors Guild Awards voters will be able to obtain a free pair of tickets to see TWC awards contenders that are still in theaters.
After the SAG Award nominations are announced Dec. 11, more than 100,000 eligible SAG-AFTRA members will be able to purchase tickets for those nominated through a custom Fandango Rewards website. The partnership between the studio and the ticket distributor is the first of its kind.
“We’re thrilled to be working alongside Fandango on this unprecedented offer to SAG-AFTRA members,” said TWC president of marketing Stephen Bruno. “This is an incredible opportunity to give them the best possible chance to see our nominated pictures on the big screen, whose individual and ensemble performances we’re so proud of.”
Several TWC films are garnering awards buzz, including “August: Osage County,” “Mandela: Long Walk to Freedom,” “Philomena,” “Fruitvale Station” and “Lee Daniels’ The Butler.” The SAG Awards will be held Jan. 18.