Marketeer in partnership with SMG’s Dragon TV
HONG KONG — US-Chinese marketing firm FansTang and China’s Shanghai New Entertainment Media are to begin broadcasting a Hollywood news slot on China’s Dragon TV.
The show will “provide the latest American entertainment news, celebrity interviews and lifestyle content, and other Hollywood-oriented content,” specifically tailored for the audiences of the “Entertainment Star World” show on Dragon TV.
The agreement was signed Monday in Shanghai by Li Yong, general manager of Shanghai New Entertainment Media, and Adam Roseman, founder and CEO of FansTang.
Dragon TV is Shanghai’s primary provincial satellite TV network and a subsidiary of Shanghai Media Group (SMG).
Part of the China Branding Group, FansTang arranges endorsement deals Hollywood celebrities and Western athletes in China and promotes them through social media.
“We will also seamlessly integrate our extensive social media and broad-reaching content platform, as well as our significant live event activities,” Roseman said.