DreamWorks Animation's Characters Headed China's Las

Licensing deal will significantly expose toon studio's characters to families vacationing in Macau.

China’s version of Las Vegas is about to get the “DreamWorks Experience.”

The toon studio has brokered a licensing deal with Sands China to bring its cast of animated characters to Macau, which is expected to help the region known for its gambling biz attract more families.

Starting July 1, Cotai Strip Resorts will offer performances, parades, meet-and-greets, photo shoots and dining experiences featuring characters like Po from “Kung Fu Panda,” Shrek, Fiona and Puss in Boots from “Shrek,” Alex the lion, King Julien and the penguins from “Madagascar” and “How to Train Your Dragon’s” Toothless and Hiccup.

Cotai’s resorts, that operate under Conrad, Sheraton and Holiday Inn brands, as well as The Venetian Macau Resort Hotel, that replicates the Italian-themed resort in Las Vegas, will also offer special DreamWorks Animation room packages.

DreamWorks also plans to produce shows with its characters on ice and another featuring 3D light and sound sometime in the fourth quarter.

Pact is similar to the  entertainment deals it has with U.S.-based resorts operator Gaylord Entertainment and Royal Caribbean’s cruise ships. It recently inked a deal with Regions GC to build three indoor theme parks in Russia, and be part of Shanghai’s $2 billion Dream Center entertainment complex.

DreamWorks Animation CEO Jeffrey Katzenberg unveiled the Macau deal at a press conference Tuesday at the Venetian Theater there.

Deal will significantly expose DreamWorks Animation’s characters to consumers in China, especially kids, where it’s looking to increase its presence. But it also will help Cotai Resorts attract more families to its properties as it looks for more ways to keep its thousands of hotel rooms occupied. Pact is backed by the Macau Government Tourist Office.

“Sands China is pleased to bring the hugely popular DreamWorks Experience to Macau,” said Edward Tracy, president and CEO of Sands China, which runs the Cotai Strip Resorts. “This innovative offering changes the landscape of family-friendly entertainment in Macau, and is sure to be a big draw for guests of all ages, offering yet another reason to visit our fabulous integrated resort city Cotai Strip Resorts.

“Sands China remains focused on enhancing the stay of each visitor and on increasing the diversity of world-class family entertainment options available in Macau (and) the DreamWorks Experience at Cotai Strip Resorts gives families and the young at heart yet another exciting way to be entertained.”

Sands Cotai Central

Cotai Strip Resorts encompasses three massive properties made up of The Venetian, The Plaza (with a Four Seasons hotel) and Sands Cotai Central, situated on reclaimed land between the islands of Coloane and Taipa, that house 9,000 hotel rooms, 600 retailers, 1.3 million square feet of meeting and exhibition space, and 100 eateries. The Sands Cotai Central is celebrating its first anniversary.

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