Dish is stocking about 200 iPad 2s at each of three Southwest terminals: Chicago-Midway International Airport, Denver International Airport and Oakland International Airport. The idea is to provide the captive audience a of demo Dish’s Hopper Whole-Home HD DVR and — ideally — sign them up as subscribers.
In July, Dish and Southwest began providing free access to live TV and up to 75 on-demand shows on the airline’s more than 400 Wi-Fi-enabled planes, with programming available through iOS, Android and other Internet devices. New customers who sign up for Hopper and a qualified programming package can receive 12,500 points in Southwest’s frequent-flier program and a free iPad 2.
The TV-in-the-skies promo came after Dish launched an offer for new customers who purchase a Hopper with Sling the option of receiving an Apple iPad instead of traditional programming discounts.
Dish has not disclosed how many new customers have taken the free iPad 2 offer but execs have said they’re pleased with the results so far. The satcaster, the third-biggest U.S. pay TV provider, had 14 million subscribers as of the end of June.
The iPad 2 lending offer on Southwest is free for all passengers traveling between Midway, Denver and Oakland on WiFi-enabled Southwest flights. Dish “brand ambassadors” will be on hand at each airport to explain how the program works and provide info on the satcaster’s video services.