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DirecTV Invests in Two Digital Entertainment Startups

Satcaster takes stakes in second-screen app developer i.TV and video aggregator LiveClips

DirecTV announced that it has made strategic investments in two digital entertainment startups — video-aggregation provider LiveClips and second-screen app developer i.TV — and the satcaster is working with both to integrate their technology in its own offerings.

DirecTV did not disclose the amounts of its investments.

In August 2013, i.TV raised $9.2 million, according to an SEC filing. DirecTV plans to integrate i.TV’s features into its next second-screen app, scheduled to launch before the end of the year.

The i.TV (pronounced “I dot TV”) second-screen TV discovery app has nearly 15 million users per month. The Provo, Utah-based company last month announced the acquisition of second-screen company GetGlue. The i.TV platform also powers content-discovery experiences for brands including AOL, Huffington Post, Entertainment Weekly and Nintendo.

LiveClips, based in Stamford, Conn., has raised $4.9 million to date; other investors include Advantage Capital Partners, Ironwood Capital and Connecticut Innovations.

The LiveClips technology platform aggregates live, post-game or archived sports feeds to create, digitize and deliver discrete searchable video clips of every play for delivery to linear broadcast and digital devices. LiveClips’ technology system delivers personalized sports highlights for DirecTV’s NFL Sunday App experience.

“We look forward to working closely with the management and Board members of these companies to bring new features and functionality that will wow our customers and define the next stage in the evolution of the television experience, especially in an evolving mobile world,” Tony Goncalves, DirecTV senior VP of digital entertainment products, said in a statement.

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