As the online brand known for listicles continues to ramp up its hard news presence, BuzzFeed has tapped Newsweek and The Daily Beast West Coast Deputy Bureau Chief Jace Lacob to oversee entertainment coverage for the company’s Los Angeles and Gotham teams.
“I am thrilled to be joining the BuzzFeed team. I look forward to working closely with Doree Shafrir and Ben Smith to make the entertainment vertical a dynamic and exciting destination for entertainment news and opinion with a strong emphasis on television and film,” said Lacob.
He added: “BuzzFeed has such a strong grasp on the socially-driven pulse of pop culture today and I couldn’t be happier to set forth on this next step with them.”
Lacob joins BuzzFeed after a recent promotion to Deputy Bureau Chief for Daily Beast and Newsweek. In his new post as BuzzFeed’s Entertainment Editorial Director, slated to begin July 17, Lacob will be tasked with editing all entertainment coverage for BuzzFeed, as well as contributing to the site.
The TV critic, blogger and passionate foodie has been with Daily Beast since 2009. The scribe’s work has appeared in the Los Angeles Times, TV Week and AOLtv, and he founded Televisionary, his TV criticism site. Before working as a journo, Lacob was a programming exec at British Sky Broadcasting, and managed longform development at Lionsgate TV.
“Jace is a great journalist who is native to the social web and who has the vision to take entertainment coverage to the next level,” said Doree Shafrir, BuzzFeed’s Executive Editor.
BuzzFeed’s editorial topper Ben Smith said hiring Lacob exemplifies the company’s commitment to expanding its Los Angeles Bureau. (BuzzFeed’s primary headquarters are in New York City.)
“The Los Angeles bureau has become a real center of gravity for our organization. BuzzFeed’s young, social audience is hungry for more sophisticated and fun entertainment coverage and we’re aiming to be the premier national outlet covering Hollywood,” Smith said.