Cimarron Group Shutters After 32 Years

Cimarron Group Closing

Company had struggled to meet payroll in recent weeks

After struggling to make payroll and bring in new investors, 32-year-old marketing agency Cimarron Group announced it would close its doors on Tuesday.

Cimarron, which recently worked on campaigns for films including “Twilight,” “The Lorax” and “American Reunion,” had struggled to meet payroll in recent weeks. In June of 2012, the company reached an agreement with SAG-AFTRA over unpaid fees to performers. The advertising conglomerate also closed its office in Beijing in April after opening it less than two years earlier.

The company currently employs about 120 workers. A company spokesperson declined to discuss details of the employees’ exit packages, but said that “many of them were able to get other job offers.”

A spokesperson for Cimarron said the company made its decision to shutter after a failed bid to bring in more financing and restructure the company.

“It is with much regret that I announce the closing of Cimarron Group,” Bob Farina said in a statement. “I want to thank the incredible executive team and staff that has served this agency with their creativity and dedication.  Over the past thirty-three years, our clients have meant everything to us and we appreciate all of them beyond measure.”

News of the closure was first reported by Deadline.

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  1. Bob Farina says:

    I JUST HAD LUNCH WITH SAMUEL GOLDWYN AT THE IVY TO STRATEGIZE THE RETURN OF CIMARRON. THERE ARE TOO MANY LITTLE SHOPS AROUND TOWN THAT CAN’T EVEN COMPETE WITH CIMARRON IN IT’S HEY DAY. IT’S TIME THAT WE BRING BACK THE REAL MUSCLE IN HOLLYWOOD. TOGETHER, SAMUEL AND I WILL ‘MAKE HOLLYWOOD GREAT AGAIN’!

    • Damon Wolf says:

      Bob,

      I can’t express how happy I am to hear that you are bringing Cimarron back. For 3 years, I’ve been working with pretenders to the throne. I’ve always admired your adversity. And now seeing that Cimarron is coming back, the king will be returned to his rightful throne.

      Love you!
      -D

      • Mike Tankel says:

        DAMON!

        Wow! It looks like the band is getting back together. Let me know if you guys need some help. I’m here for you guys

        – Tankel

  2. Bob Farina says:

    WE WILL REBUILD.

  3. Contessa46 says:

    Let me guess, the big studios put the pressure to expand to Asia for tax breaks and you fell for the same ploy all the VFX houses did. You over extended yourself for the studio business, they got the tax breaks and your company and it’s employees got the shaft. Have I got it about right?

    • Bob Farina says:

      Contessa,

      Your lies and misconceptions, along with your misguided sense of entitlement don’t dictate my actions. You weren’t there. I was. I watched my empire crumble under the hands of corporate America first hand. It’s a nightmare of my life I do not want to re-live again, but the truth will come out in my memoirs which I am now penning. I will expose the real story behind the demise of my multi million dollar company and how I did everything I could to not throw the baby out with the bath water.

      Your friend,
      Bob
      CEO, The Cimarron Group

    • Glenn C. says:

      Well put Contessa. Exactly.

  4. Waluigi says:

    There were no exit packages.

  5. EK says:

    Very sad news. Cimarron has been one of the best suppliers of film campaign materials for decades and employed some of the top creative folks in the business. Trying to expand and diversify in a compressing marketplace is almost impossible which explains the trend towards amalgamation and closures in recent years. Hopefully the staff can individually relocate elsewhere while Bob is left to deal with the knotty issues ahead. Too bad investment or a partnership couldn’t be found to save it. Cimarron was an iconic part of the business and deserves a better fate.

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