AOL Pulls New Ad Boss from Publicis

AOL Pulls New Ad Boss from

AOL named Bob Lord, previously head of ad agency Publicis Groupe’s digital technologies division, to run its advertising group, and AOL also officially announced a pact with Publicis to jointly offer “live” video and web ads across multiple screens via its digital network.

Lord will join the company as CEO of AOL Networks, effective Aug. 1, reporting to AOL topper Tim Armstrong. Lord replaces AOL Networks chief Ned Brody, who left in April to join Yahoo as head of Americas sales. However, Brody had a noncompete clause in his AOL contract and AOL and Yahoo have yet to resolve the dispute, according to AllThingsD.

At Publicis, Lord ran the company’s 7,500-employee Digital Technologies Division, which includes Razorfish, the DigitasLBi network and Denuo. He will manage AOL’s partnership with Publicis in conjunction with three Publicis execs: Rishad Tobaccowala, chair of Razorfish/DigitasLBi; Laura Desmond, CEO of Starcom MediaVest Group; and Tom Bernardin, CEO of Leo Burnett Co.

The Publicis AOL Live (PAL) joint venture will include dedicated employees from each company. The two companies began testing live advertising on AOL’s websites earlier this year and are currently running live ads across AOL, The Huffington Post, TechCrunch, Engadget, Patch, MapQuest and more than 250 publishers in the AOL Networks syndicated network.

PAL expects to begin offer live advertising to all Publicis Groupe clients starting Sept. 1.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 1

Leave a Reply

1 Comment

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

  1. Glenda says:

    I, and many others on AOL, dislike the video ads. Just read the comments at the bottom of the videos! We don’t want more. It is disturbing, time consuming, appears to be ‘stab’ to MAKE us watch and advertisement. If I am interested in a product, it is just a click away. Some of us are still on dial up and the video takes long enough to watch, much less the lame advertisements that go along with it. It makes me want to cancel my account! Minutes involved with advertisements on television are bad enough, now we are expected to watch them on AOL!? I don’t even have AOL as my homepage anymore. I have a Microsoft account and a gmail account. My interest in products is sparked by captions with pictures. NOT VIDEO! Welcome to AOL Bob. We hope things get better with your presence. GZ

More Biz News from Variety

Loading