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Veteran Hong Kong-based sales agency Golden Network Asia has slashed the number of live-action titles it brings to market, pushing instead to become one of the leading purveyors of Asian animation.

At AFM, nine of the company’s 11 current titles are animated features sourced mostly from China, Malaysia and Thailand studios.

“We want to sell theatrical films, not straight-to-DVD titles,” said a spokesman for the company that is headed by Carrie Wong and Clarence Tang. “Films from Asia sometimes struggle to get the theatrical releases in Europe that they used to enjoy a few years ago, but animation still has a chance and can also more easily be dubbed into local languages than live action.”

The slate is headed by “Bonta 3D,” a Chinese-made creatures quest movie presented in English as its original language track and in stereoscopic 3D, and “SeeFood 2,” a sequel to its 2012 Malaysian-made hit that was widely sold.

“The quality of the animation that is coming out of the Chinese studios these days has risen to point where they compare very favorably with top animation from Europe, and the quality of screenwriting is also getting better all the time,” said the spokesman.

Golden Network says it is receiving the warmest reception to its new animation focus in Europe and Russia, territories with strong traditions of local cartoon production.

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