Israel's Keshet Extends China

Media powerhouse signs six format deals with Shixi Media

CANNES — Boasting a larger-than-ever presence at Cannes-set MipTV, Keshet Intl., the sales arm of Israeli powerhouse Keshet Media Group, has closed a flurry of format deals across its slate of factual programming.

Shingle, which recently set up an office in London and started repping third-party content, inked a major deal with China’s Shixi Media covering six Keshet formats: Hit children’s music talent show “Master Class”; dating reality show “Girlfriends” (pictured), which was  reupped by U.K.’s ITV2 for a second season; newly launched reversed-makeover docu reality “Remember Me”; entertainment show “Big Ten”; second-screen game show “50 Things You Have to Know”; and satirical show “What a Wonderful Country,” an Israeli twist on “Saturday Night Live.”

A popular Chinese comedy troupe will star in the adaptation of “What a Wonderful Country,” according to Keren Shahar, Keshet Intl. head of sales and distribution.

Xichen Liu’s Shixi Media is a well-established TV producer of factual programming, which notably adapted the Chinese version of BBC format “Strictly Come Dancing.”

“Asia is now on our radar more then ever,” Alon Shtruzman, Keshet International’s managing director, said. “We’re looking to engage with the best creative forces in the region in order to bring our shows to the rapidly-growing Asian TV markets. Xichen Liu has a great track record in adapting successful formats to the Chinese market and we’re very excited to team up with them.”
Deals follow the recent Chinese commission of Keshet Intl.’s format “The Successor,” which was brokered by Red Arrow Intl.

Underscoring the global appeal of Israeli factual formats, shingle also inked a multi-territory format deal with Banijay-owned Nordisk Film TV on its new family game show “Sure or Insure.” Nordisk Film TV will be producing local adaptations in Sweden, Norway and Denmark.

A studio game, “Sure or Insure” centers on a contestant who must answer 10 trivia questions correctly, relying only on how well his family knows him, in order to win $1 million.

Keshet was out in force at Mip. Ran Tellem participated in a case study on reality dating format “Girlfriends” along with Stephen Lambert’s All3Media America and he also took part in an on-stage conversation with Fox 21’s prexy Bert Salke and Gideon Raff, the creator of Keshet’s hit Israeli drama “Prisoners of War” and co-creator of its American version “Homeland.”

Raff is prepping the pilot of FX’s drama series “Tyrant,” which will soon start lensing in Morocco with Ang Lee directing.

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