Mipcom Taps Jeffrey Katzenberg For Personality of the Year Award

Jeffrey Katzenberg

Katzenberg will also deliver a keynote as part of Mipcom's mastermind series

DreamWorks Animation CEO Jeffrey Katzenberg will be feted at this year’s Mipcom, the Cannes-set international TV showcase, with a Personnality of the Year nod.

Katzenberg, who will attend Mipcom to deliver a keynote as part of the mastermind series, receive the award on Oct. 9, during a gala dinner  held at the Carlton hotel.

“Jeffrey Katzenberg’s outstanding impact on the entertainment industry is internationally recognised, as he has brought exceptional films, both live-action and animation, to millions of people around the world,” said Paul Zilk, CEO of Reed Midem, which organizes the confab. “The acquisitions of Classic Media and AwesomenessTV, the recent groundbreaking deals with companies including Netflix and Super RTL, and DreamWork Animation’s continuing expansion into the television world, all demonstrate his clear vision of the future of entertainment.”

A pioneer, Katzenberg co-founded DreamWorks SKG in 1994, along with Steven Spielberg and David Geffen.  Popular DreamWorks  titles  include three best picture Oscar-winning films: “American Beauty,” “Gladiator” and “A Beautiful Mind.” Under Katzenberg’s leadership since 2004, DreamWorks Animation has released such toon blockbusters as “Shrek,” “Madagascar,” “How to Train Your Dragon,” and “Kung Fu Panda.”

The Mipcom tribute to Katzenberg is well-timed. Indeed, DreamWorks Animation has been ramping up its TV production and distribution activity, developing animated series based on its cult features and Classic Media library, which DreamWorks acquired in 2012.

DreamWorks Animation has also had a busy year on the digital front. In May, it acquired AwesomenessTV, a multi-channel network on YouTube which has aggregated over 21 million subscribers and over 1.2 billion video views since its 2012 launch.

AwesomenessTV CEO Brian Robbins will be delivering a keynote address on Oct. 6 at Mipjunior, the kids’ programming showcase which runs the weekend before Mipcom.

Mipcom will take place Oct. 7-10 in Cannes.

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