Syfy’s ‘Viral Video:’ How Cheap is Your Love?

There’s nothing particularly distinctive about Syfy’s “Viral Video Showdown” — a half-hour series premiering Oct. 30, after “Total Blackout” — except for what the producers had the chutzpah to call their “Grand prize.”

To the victor in each week’s contest to create a web video with limited time and a meager budget goes — drum roll, please — a whopping $5,000!

Syfy-logo-300x218Or roughly .001% of what you’d earn for winning “The X Factor.”

The show itself has the potential to be interesting, at least for aspiring filmmakers. Still, the premiere doesn’t really do much to illustrate the process of cobbling together a 90-second video — here, a cheeky movie trailer — for $4,000 in just four days.

What really made me chuckle, though, was sitting there watching one team consisting of six people, who — should they come out on top — would walk away with a cool $833 each.

Of course, based on the minimalist set and talent (in addition to three guest judges with some sort of web-video credentials, “Attack of the Show’s” Kevin Pereira hosts), “Viral Video Showdown” is an exercise in economy all the way around. In fact, my guess is producer SallyAnn Salsano has a higher craft-services/tanning/protein-supplement/hair-gel budget on her best-known enterprise, “Jersey Shore.”

In that respect, give Syfy some credit for ingenuity in terms of concocting original programming on the cheap, I suppose. As for the contenders, well, if you do walk away with the grand prize, try not to spend it all in one place — like filling up the car in order to get home.

 

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Voices News from Variety

Loading