So What Happens If You Call 855-4-MY-LAKERS?

Time Warner Cable Sportsnet took out a full page ad in the Los Angeles Times sports section today saying unless you have one of the providers with which they’ve made a deal, “you will miss the next 12 Lakers games starting tonight.”

So what happens if you call the number 1-855-4-MY-LAKERS, listed at the bottom of the ad, which the copy urges you should contact “to switch to a provider that carries Time Warner Cable Sportsnet?”

First you get a message from James Worthy, the former Laker the network has hired as an analyst, thus transforming “Big Game James” into “Big Shill James.”

Then you’re prompted to select whether you’re a cable or satellite customer, and to designate the precise service.

When I pushed “1” for DirecTV, it transferred me directly to DirecTV’s recorded customer line, telling me I should tell them I want Time Warner Cable Sportsnet.

That’s it? You’re just enlisting me to join in your pressure campaign against the carriers — assuming I’m willing to sit through their hold system, which usually takes the better part of a Sunday even when somebody isn’t trying to clog up their lines?

This is one more reason I hate the way companies in carriage disputes handle these matters. There’s no evidence they really give a rat’s ass about consumers. They just want the public to help lobby on their behalf and irritate the other guy.

Oh, and did I mention the Lakers are currently 0-3? Maybe I don’t really care if I miss the next 12 games — or the 67 after that (roughly 40% of which, come Christmas, will be carried by ESPN, TNT or ABC anyway).

Wake me up for the playoffs, Time Warner Cable Sportsnet. Until then, I suggest you place a toll-free call to GET-LOST.



Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Voices News from Variety