Cashing in on Reality Fame – Before the Premiere

I’m never surprised to see people in reality shows try to cash in on their new-found fame or notoriety.

But it’s a little unusual to watch them begin that process even before the show actually premieres.

Lana Fuchs clearly wants to be one of those outspoken characters people love to hate in TLC’s new Vegas-set “Real Housewives” wannabe “Sin City Rules,” boasting about her lifestyle and saying things like, “I am God.”

Still, even a jaded type like me was a little taken aback by this press release announcing intentions to cash in on all things Lana, down to an especially amusing typo about her “thrown” as the “reigning queen of entertainment.”

Lana Fuchs, the star of TLC’s new reality series Sin City Rules, has partnered with CEO Ken Collis and President Tracy Keyser of VIIVIIVII to finish off 2012 with a bang and start 2013 off with an even bigger explosion. Tune into the premiere of Sin City Rules Sunday December 9, 2012 at 10PM C on TLC to see Lana take the reality show thrown [sic] as the reigning queen of entertainment.

Lana Fuchs started her fame with her first clothing line Lana Fuchs Couture and spread her wings in 2008 after launching the luxury clothing, accessories, and jewelry line Billionaire Mafia and FVCHS Brand, her new high-end denim line for women. Lana also has a record label, Billionaire Mafia Entertainment and her non-profit organization Mafia Worldwide, M.A.F.I.A. standing for Music.Art.Fashion.Inspires.All.

She is a proud entrepreneur, author, wife, and mother as well as an art enthusiast, gun collector, avid traveler, animal lover and philanthropist. Lana and her business partner, Tracey Smith, are looking forward to continued success with the brands they have built. Lana’s big personality has caused her to garner a great deal of attention including interviews with Barbara Walters on ABC’s 20/20 and Dr. Phil earlier this year.


Sin City Rules will film Lana Fuchs and 4 other influential women in Las Vegas as they follow her lead on how to make things happen with the right amounts of ambition and attitude. As for her newfound partnership with VIIVIIVII, Lana says, “Ken and Tracy are known for building brands, for taking empires and making them even grander. I’m looking forward to world domination with VIIVIIVII.”

VIIVIIVIII will work closely with Lana on strategic alignments and marketing.

“I’m really excited to be working with Lana. She is one of VIIVIIVII’s V.I.P clients and we plan to push the envelope with this one,” said Ken Collis. “Lana is THE power female in the industry right now. She’s talented in so many arenas and we are thrilled that she picked VIIVIIVII to continue promoting her success.” added Tracy Keyser.
Lana associates herself with the phrase, “Whether you love me or hate
me, you will remember me” and VIIVIIVII plans to make sure nobody forgets Lana Fuchs.

By all means, good luck with managing those 15 minutes of fame, Lana. And remember, the more polish you put on that “thrown” of yours, the harder it is to stay firmly perched on it.

Oh, and one more thing: I didn’t love or hate you, and doubt very much I’ll remember you 20 minutes from now. But for your sake, I hope you’re a better marketer than you are a reality-TV actress.

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