You will be redirected back to your article in seconds

Zodiak’s ‘Spies’ travels worldwide

Marathon builds multi-platform campaign

PARIS — Zodiak Kids has closed a raft of deals on Zodiak-owned Marathon Media’s hit toon series “Totally Spies,” Gaul’s longest-running animated show.

“Spies” turns on three sassy Beverly Hills college students who unwittingly become spies for a secret international group, and save the world from villains in between dates, school deadlines and shopping.

The sixth season, which comprises 26 half-hours, has been nabbed by commercial net TF1 — the skein’s original commissioning broadcaster — Disney Channel in France, as well as Nickelodeon in German-speaking and Central and Eastern Europe, Benelux, the Nordic region, CIS, South-East Asia and Africa.

The company is also in advanced negotiations with Canadian and Italian broadcasters.

“Spies” originally aired on ABC Family Stateside before moving to the Cartoon Network.

Toon has aired on TF1 for a decade, ranking as the network’s best-rated toon series.

Headed by CEO Vincent Chalvon-Demersay and managing director David Michel, Marathon Media is building a multi-platform campaign to promote the sixth season and sustain the show’s appeal.

It’s collaborating with the palace of Versailles to organize a four-month promotional event on site, including a treasure hunt, and is creating a Versailles-themed short and enhanced-reality app.

“As we’ve established Totally Spies as a successful franchise worldwide, the next step for us is to go beyond licensing and forge commercial tie-ins outside of the kids arena to enhance our brand,” Michel told Variety.

The series’ online role-playing game has 4 million registered users worldwide, while the show has more than 210,000 Facebook friends.

More TV

  • Dirk Gently's Holistic Detective Agency

    'Dirk Gently' Star Samuel Barnett on High Fantasy and Season 2

    PARIS — Zodiak Kids has closed a raft of deals on Zodiak-owned Marathon Media’s hit toon series “Totally Spies,” Gaul’s longest-running animated show. “Spies” turns on three sassy Beverly Hills college students who unwittingly become spies for a secret international group, and save the world from villains in between dates, school deadlines and shopping. The […]

  • Disney-ABC TV Chief on Weinstein's Victims,

    Disney-ABC TV Chief Ben Sherwood on Weinstein's Victims, Shonda Rhimes' Exit

    PARIS — Zodiak Kids has closed a raft of deals on Zodiak-owned Marathon Media’s hit toon series “Totally Spies,” Gaul’s longest-running animated show. “Spies” turns on three sassy Beverly Hills college students who unwittingly become spies for a secret international group, and save the world from villains in between dates, school deadlines and shopping. The […]

  • Bill OReilly Roger Ailes Sexual Harrassment

    Bill O'Reilly, Roger Ailes Still Loom Over Fox's Business (Analysis)

    PARIS — Zodiak Kids has closed a raft of deals on Zodiak-owned Marathon Media’s hit toon series “Totally Spies,” Gaul’s longest-running animated show. “Spies” turns on three sassy Beverly Hills college students who unwittingly become spies for a secret international group, and save the world from villains in between dates, school deadlines and shopping. The […]

  • Bill O'Reilly Scandal

    21st Century Fox Defends Renewing Bill O'Reilly Contract Despite New Sexual Harassment Settlement

    PARIS — Zodiak Kids has closed a raft of deals on Zodiak-owned Marathon Media’s hit toon series “Totally Spies,” Gaul’s longest-running animated show. “Spies” turns on three sassy Beverly Hills college students who unwittingly become spies for a secret international group, and save the world from villains in between dates, school deadlines and shopping. The […]

  • RuPaul

    RuPaul Reveals the Queens Competing in 'RuPaul's Drag Race All Stars' Season 3

    PARIS — Zodiak Kids has closed a raft of deals on Zodiak-owned Marathon Media’s hit toon series “Totally Spies,” Gaul’s longest-running animated show. “Spies” turns on three sassy Beverly Hills college students who unwittingly become spies for a secret international group, and save the world from villains in between dates, school deadlines and shopping. The […]

  • Donald Trump

    SAG-AFTRA Supports 'Unencumbered Press' After Trump's License Revocation Threat

    PARIS — Zodiak Kids has closed a raft of deals on Zodiak-owned Marathon Media’s hit toon series “Totally Spies,” Gaul’s longest-running animated show. “Spies” turns on three sassy Beverly Hills college students who unwittingly become spies for a secret international group, and save the world from villains in between dates, school deadlines and shopping. The […]

  • Brent Briscoe Dead: 'Twin Peaks' and

    Brent Briscoe, 'Twin Peaks' and 'Parks and Recreation' Actor, Dies at 56

    PARIS — Zodiak Kids has closed a raft of deals on Zodiak-owned Marathon Media’s hit toon series “Totally Spies,” Gaul’s longest-running animated show. “Spies” turns on three sassy Beverly Hills college students who unwittingly become spies for a secret international group, and save the world from villains in between dates, school deadlines and shopping. The […]

More From Our Brands

Access exclusive content