Red Arrow format to air on CCTV

BERLIN — China’s CCTV has picked up Red Arrow Intl.’s quizshow format “You Deserve It.”

The show, which ran on ABC last year, has contestants playing through several rounds in order to win a fortune for someone else. Each show ends with the surprised beneficiary receiving a check. It was created by Dick de Rijk Prods. (“Deal or No Deal”) for Red Arrow Entertainment.

As part of Red Arrow’s sales and distribution strategy, the group partners with international broadcasters to tailor its shows for local auds. In the case of “You Deserve It,” Red Arrow collaborated with CCTV in the development and design of the format.

“Ranging from lighting and set design to visual effects, Red Arrow’s 360 degrees consultancy approach goes far beyond creating and distributing a format, as we help our clients build the ideal brands for their territory,” said Michael Schmidt, who heads creative operations at Red Arrow, the production and sales division of broadcasting giant ProSiebenSat.1.

Red Arrow recently opened a new office in Hong Kong headed by Yan He, the company’s regional sales director for Asia Pacific.

Red Arrow’s U.S. subsid Kinetic Content produced the American version of “You Deserve It” for ABC.

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