Linda Yaccarino has been promoted to president of advertising sales at NBCUniversal.
In her new role, Yaccarino will oversee all ad sales and market strategy for the company’s broadcast, cable and digital properties. She will report to CEO Steve Burke, Chief Executive Officer.
Arriving from Turner, Yaccarino joined the conglom last year as prexy of cable entertainment and digital advertising sales for NBCUniversal.
Said Burke: “Linda is an outstanding executive with the proven ability to maximize the value of a portfolio of assets in a complex marketplace. I am pleased to have her leading the sales strategy for our company, offering advertisers innovative opportunities to partner with the best brands in the business.”