Yaccarino promoted to ad sales prexy at NBCU

Move comes only a year after exec joined conglom from Turner

Linda Yaccarino has been promoted to president of advertising sales at NBCUniversal.

In her new role, Yaccarino will oversee all ad sales and market strategy for the company’s broadcast, cable and digital properties. She will report to CEO Steve Burke, Chief Executive Officer.

Arriving from Turner, Yaccarino joined the conglom last year as prexy of cable entertainment and digital advertising sales for NBCUniversal.

Said Burke: “Linda is an outstanding executive with the proven ability to maximize the value of a portfolio of assets in a complex marketplace. I am pleased to have her leading the sales strategy for our company, offering advertisers innovative opportunities to partner with the best brands in the business.”

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety

Loading