Warner Home Video teams with wrestling org for toon
Zoinks! Warner Bros.’ “Scooby-Doo” franchise will go on a new mystery with the WWE, featuring its wrestlers in a new direct-to-homevid animated film planned for 2014.
Plot revolves around Shaggy and Scooby winning tickets to “WrestleMania,” but when the entire gang travels in the Mystery Machine to WWE City to attend the event, a mysterious ghostly bear appears and threatens to ruin the show.
The film will be produced by Warner Bros. Animation and WWE Studios.
“Warner Bros. is thrilled to get into the ring with WWE Studios to bring fans an unprecedented animated adventure,” said Jeff Brown, executive VP and general manager, TV, Warner Home Video. “We’re excited to leverage the WWE’s family-friendly brand and passionate fan base and integrate some of the most popular WWE Superstars and Divas within the Scooby-Doo gang.”
Warner Home Video will distrib the film across all platforms in 2014, with WWE promoting the pic cross its own TV shows, magazine, websites and live events. WB recently released the 22-minute Olympics-themed toon “Scooby-Doo! Laff-A-Lympics” on homevid.
Project is the latest for WWE to go after the kids market after recently pairing up with Saban to produce “WWE Saturday Morning Slam,” a new Saturday morning series for the Vortexx block bowing Aug. 25 on the CW.
“Kids and adults are going to enjoy seeing their favorite WWE Superstars in animated form join forces with an icon like Scooby-Doo to solve a mystery at the biggest pop-culture event of the year, WrestleMania,” said WWE Studios president Michael Luisi.