Ilan Astrug, former head of format acquisitions at Zodiak Media Group, has been named veep of acquisitions at Warner Bros. Intl. Television Prods., and Charlotte Raben joins him as the new veep of format sales.
In the newly created position, Astrug will manage acquisitions of TV formats internationally and oversee third-party representation along with first-look deals, helping Warner build depth and breadth in the global market while continuing partnerships with companies such as Outline Prods., TV Asahi and Vision Independent Prods.
Raben, who was veep of format sales and production worldwide at NBCUniversal, will manage both proprietary and third-party format sales from WB’s London office while reporting to Tom McClellan, veep of worldwide sales.
A special emphasis looks to be on Germany, France and Benelux, where Warner Bros. formats have found recent success.