Pioneer in digital content bows five new channels, including MMA

Vice Media Thursday unveiled a handful of original shows and five new channels on fashion, news, food, shopping and a venture with the Ultimate Fighting Championship.

VICE Style, VICE News, Munchies and The VICE Shopping Channel will offer the company’s irreverent take on each. The channel with UFC launching in September is dedicated to the culture of Mixed Martial Arts.

The network’s lineup includes “Body Shop,” exploring the science of fighting; adventure-travel show “The Coming of Man” documenting fighters as they experience traditional male rights of passage; “Little Big Guys” showing what it takes for a kids to become MMA bruisers; and “Cooking to Fight,” which pairs world-class chefs “with men attached to the most dangerous fists on the planet.”

Other new skeins include “The Business of Life,” “Girl Eats Food,” “The Reihan Salam Show” and “Labspace.”

Vice, a pioneer in digital content, has four core networks: digital flagship Vice.com, arts network The Creators Project, Motherboard, covering cultural happenings in technology, and music network Noisey.

Vice was co-founded by CEO Shane Smith in 1994. Tom Freston and WPP CEO Sir Martin Sorrell are partners and advisors.

The company’s holdings include a television production studio, record label, an in-house creative services agency and a book publishing division.

Vice is also producing an upcoming HBO series with Smith, Ryan Duffy, and Thomas Morton and documenting their travels around the world. Bill Maher will act as exec producer.

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