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Viacom’s Tr3s shifts focus to young men

Cabler new shows include Oscar de la Hoya reality skein

Viacom’s Tr3s is shifting its focus toward young Latino men. The bilingual cabler will unveil boxing reality skein “Golden Boys,” at its upfront presentation Wednesday.

Produced by thesp Mario Lopez, “Golden Boys” tracks Olympic Gold boxing champ Oscar de la Hoya as he trains, mentors and promotes three upstart fighters.

The show will follow three storylines in and outside of the ring, said Tr3s g.m. and exec veep Jose Tillan.

Aspirational show is among nine new programs on Tr3s which has enjoyed high ratings for such female-targeted shows as the “Quiero mi…”(I want…) reality franchise which includes “Quiero mis Quinces” (Sweet 15), “Quiero mi boda” (I Want my Wedding) and “Quiero mi baby” (I Want my Baby). Network allots some 33% of its content budget to original programming.

Tr3s will also be launching a new scripted program early next year, its third after “Ninas Mal” (Charm School) and “Popland,” titled “Ultimo Ano” (Last Year). The 72 one-hour episode teen telenovela follows an exchange student in a Latin American country.

Tr3s reaches 6.3 million Hispanic TV households, or 45% of the U.S. Hispanic population, and 34 million total TV households. Competition in the Hispanic TV market is increasing fast as NBCUniversal and Fox invest big bucks in channels targeting Latino auds.

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