Viacom added to Zeebox investors

Conglom joins Comcast as backer of second-screen app

Viacom has joined Comcast and NBCUniversal as investors and contributors to Zeebox, a second-screen app for TV that made its U.S. debut last month.

The conglom will provide exclusive content and financial and promotional support to the venture, which was a breakthrough product in its home base in the U.K. Comcast and NBCU signed on last week. HBO and sister network Cinemax also struck a deal with Zeebox but their participation does not extend to investment. With another high-powered programmer on board, Zeebox is making impressive strides to take a leadership position in the fragmented marketplace for companion content experiences to TV shows on digital platforms, a second screen content companies and advertisers are hoping will reinforce the value of first-run fare and deepen viewer engagement.

Zeebox provides an assortment of extensions to a TV program, from relevant social-media chatter to e-commerce opportunities. The service is available either as an app on wireless devices or via browser.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety

Loading