USA Network is promoting within its digital ranks, raising both Jessica Sutherland and Robin Fordham to VP titles.
Sutherland is now VP of content development and Fordham is VP of technology. Both report to Jesse Redniss, senior VP of digital.
Responsibilities for Sutherland include leading digital storytelling initiatives for the NBCUniversal cabler’s series as well as working on brand campaigns.
Fordham will continue his work with innovation and deployment of social TV executions across all shows.
“Their collective work has enabled USA to be an innovator and leader in this quickly evolving space,” said Redniss. “Their promotions will keep us ahead of trends and anticipate major opportunities for digital initiatives that complement our programs.”