USA hires Friedman as VP for reality division

Cabler looks to bolster alternative programming

In staffing up its reality division, USA Network has hired Scott Friedman as VP of production, alternative programming.

Most recently a production exec serving as a consultant for USA, Friedman will help the NBCUniversal cabler kickstart a handful of shows that are set to debut over the next few months and into next year.

Cabler is looking to diversify its programming slate and has made reality a high priority going forward.

Among the USA reality shows on the horizon are the Kurt Warner-hosted “The Moment,” where second chances are given to those who saw their careers end unexpectedly; “The Choir,” with U.K. choirmaster Gareth Malone bringing citizens from downtrodden U.S. cities together to sing and raise spirits; relationship series “Romancing the Globe,” where love leads to the potential of betrayal; and “Bride or Best Man,” as a groom and best man are in charge of planning a wedding.

Friedman’s previous stops include Morningstar Entertainment and Twentieth Television.

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