Rolling it out in seven markets
Univision said Monday that it will carry Bounce TV, the first broadcast net for African-Americans, on its digital multicast webs in San Francisco, Boston, Miami, Denver, Sacramento, Raleigh, N.C., and Tampa.The distribution pact will drive Bounce’s coverage to 68% of the U.S. and 80% of African-American homes. It will be available in 24 of the top 25 markets. Univision Television Group owns or operates 62 stations in major U.S. Hispanic markets and Puerto Rico. Financial terms weren’t disclosed. “This unique agreement brings together the leading over-the-air broadcaster targeting the Hispanic viewer and the only over-the-air network targeting African-Americans,” said Jeffrey Wolf, Bounce TV exec VP-president of distribution. “Bounce TV is the perfect companion for Univision as we continue to serve the new American reality,” commented Univision Television prexy Kevin Cuddihy, calling the pact “a powerful one-two combination for viewers and advertisers.” Bounce, just over a year old, targets African-Americans age 25-54 with a mix of films, live sports, original and off-net series, documentaries, specials and inspirational faith-based programs. It airs 24/7. Martin Luther King III and Ambassador Andrew Young are founders and sit on the board. It’s majority African-American owned.