Promo for cabler RFD draws crowd on show floor
MIAMI – The NATPE convention brings out all kinds: aspiring syndie yakkers, sitcom stars and stuffed animals — as in taxidermy-stuffed animals.
Looming over the convention’s main floor at Miami’s Fountainebleau Resort are the original Trigger (horse) and Bullet (dog) from “The Roy Rogers Show,” enticing viewers into photo ops with the lifelike duo against an oater-appropriate outdoor backdrop promoting cabler RFD TV.
The long-expired critters were stopping over in Miami on a 48-state “Happy Trails tour,” according to press material from RFD TV. A source said that Trigger cost $300,000 at a Christie’s auction and Bullet commanded an additional $15,000.
The pair created quite a stir on the convention floor.
While big-ticket creative types flogging already-popular shows hang out in swanky suites in the hotel’s three main towers, workaday production companies seeking distribution slugged it out on the floor for buyers’ attention.
Cartoon shingles were in heavy attendance this year, including anime concern Toei and smaller outfits like Korean company Toonzip.
As with last year, Latin American buyers and sellers were at the confab in force. Spanish could be heard more often than English on the show floor as buyers kicked the tires on new product.
The international thrust of NATPE was evident in the deals announced on the first day of the three-day confab.
Electus inked deals to distribute season two of unscripted mafia life shingle “Mob Wives” in Australia, Canada and much of Latin America. The Ben Silverman banner has a large presence at NATPE, with Silverman among the keynote speakers and a Tuesday-night party planned for upcoming NBC design skein “Fashion Star,” which Electus is co-producing with “Project Runway” outfit Magical Elves.
TBS Latin America struck a deal with BBC Worldwide for a slew of music programs. Among the specials included in the deal are concert film “Radiohead: The King of Limbs — Live From the Basement,” docus “Blur — No Distance Left to Run” and “Take That — Look Back, Don’t Stare” and kudocast “The Brit Awards 2012.”
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