The CW has ordered a new season of “America’s Next Top Model,” this time featuring male models competing along side femmes for the top prize.
Renewal will mark the 20th cycle of “ANTM,” a modeling competish show that initally debuted on now-defunct UPN in 2003 before moving to The CW for the skein’s seventh cycle. Vet reality series has been a goldmine for The CW as advertisers have dropped top dollar for 30-second spots targeting the show’s female aud.
Recently, “ANTM” saw a judges shakeup that included the departure of mainstay coaches and fashion enthusiasts J. Alexander, Nigel Barker and Jay Manuel as the program tried to refresh its image for its nineteenth season. Introduction of male models for season 20 signals another refresh for the “ANTM” brand, as does the integration of viewer votes through social media.
Season 20 of “America’s Next Top Model” will bow next summer. Nineteenth season is currently airing.
Series is produced by 10 by 10 Entertainment in association with The Tyra Banks Company. Ken Mok, Tyra Banks and Laura Fuest Silva exec produce “ANTM.”