MEXICO CITY The new production company launched by Mexico’s Televisa and Spain’s Globomedia will be called Globovisa, Televisa’s chief for Europe and Asia Ricardo Ehrsam said on Thursday.The venture, announced Monday, will have access to Televisa’s vast library of original titles available for adaptation as well as Spanish rights to the Sony titles Televisa has already acquired. Based in Spain, the first skeins developed at Globovisa will likely be in Spanish; however, Ehrsam indicated that this may evolve as the company grows. “It will depend on the target market,” he said in an email to Variety. “We are thinking the content we adapt and produce will initially be sold in Spain, and additionally we will seek out positions in other countries where Televisa does not yet have any kind of alliance with a local partner.” An earlier statement from Televisa, the world’s largest producer of Spanish-language content, said the venture with Globomedia, Spain’s largest producer of TV content, grows out of the 14.5% stake in Imagina Media Audiovisual that Televisa acquired in December. IMA is a joint venture between Globomedia and Mediapro, an integrated production services and sports rights brokering company in Spain. A spokesman for Televisa said this week that Globovisa is the kind of project they expected to emerge from its stake in Imagina.
Data provided by:Nielsen Media Research (Preliminary Results)