Ratings surge day after awards show draws nearly 17 million

Award shows are to entertainment magazines what plastic surgery seems to be to aging actresses — addictive and essential to keeping them in business.

NBC’s telecast of “The 69th Annual Golden Globe Awards” drew 16.85 million viewers on Jan. 15 — down slightly from last year’s 17 million — and every syndicated magazine profited by covering the kudofest one night later.

CBS Television Distribution’s “Entertainment Tonight,” the long-standing genre leader, added 18% from its prior-week performance to a 4.6 household rating/7 share primary-run average in Nielsen’s weighted metered markets.

The best performances for “E.T.” did not come in the entertainment-focused cities of New York, Los Angeles or Chicago, but in mid-America markets. Its best showings were Dayton, Ohio, where it turned in a 10.3/14 on WHIO at 7:30 p.m.; in Richmond, Va., where it did a 10.1/15 on WWBT at 7; and Tulsa, Okla., where the show rated a 9.4/14 on KOTV at 6:30.

CTD’s “Inside Edition,” which is less purely entertainment-focused than its competitors, averaged a 3.5/7 in the metered markets, up 9% from the prior week.

NBCUniversal’s “Access Hollywood” jumped 22% to a 2.8/5 from the previous week’s performance.

Warner Bros.’ “Extra” got the genre’s biggest bump, improving 32% from the prior week to a 2.5/5.

CTD’s “E.T.” spinoff, “The Insider,” gained 11% from the prior week. Warner Bros.’ “TMZ,” which is anything but a traditional entertainment news magazine, increased 6% to a 1.9/4.

And while there are more celebrity-driven awards shows coming in the weeks ahead, it won’t be until late in the February sweep — in the days after the Feb. 26 Academy Awards telecast on ABC — that the syndicated newsmags will see a bigger bump than they did last week.

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