Syndie mags bask in Globes’ glow

Ratings surge day after awards show draws nearly 17 million

Award shows are to entertainment magazines what plastic surgery seems to be to aging actresses — addictive and essential to keeping them in business.

NBC’s telecast of “The 69th Annual Golden Globe Awards” drew 16.85 million viewers on Jan. 15 — down slightly from last year’s 17 million — and every syndicated magazine profited by covering the kudofest one night later.

CBS Television Distribution’s “Entertainment Tonight,” the long-standing genre leader, added 18% from its prior-week performance to a 4.6 household rating/7 share primary-run average in Nielsen’s weighted metered markets.

The best performances for “E.T.” did not come in the entertainment-focused cities of New York, Los Angeles or Chicago, but in mid-America markets. Its best showings were Dayton, Ohio, where it turned in a 10.3/14 on WHIO at 7:30 p.m.; in Richmond, Va., where it did a 10.1/15 on WWBT at 7; and Tulsa, Okla., where the show rated a 9.4/14 on KOTV at 6:30.

CTD’s “Inside Edition,” which is less purely entertainment-focused than its competitors, averaged a 3.5/7 in the metered markets, up 9% from the prior week.

NBCUniversal’s “Access Hollywood” jumped 22% to a 2.8/5 from the previous week’s performance.

Warner Bros.’ “Extra” got the genre’s biggest bump, improving 32% from the prior week to a 2.5/5.

CTD’s “E.T.” spinoff, “The Insider,” gained 11% from the prior week. Warner Bros.’ “TMZ,” which is anything but a traditional entertainment news magazine, increased 6% to a 1.9/4.

And while there are more celebrity-driven awards shows coming in the weeks ahead, it won’t be until late in the February sweep — in the days after the Feb. 26 Academy Awards telecast on ABC — that the syndicated newsmags will see a bigger bump than they did last week.

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