NASCAR has promoted Zane Stoddard to VP of entertainment marketing for NASCAR.

Stoddard continues to be responsible for incorporating NASCAR-related driver and storylines into entertainment programs as well as jumpstarting NASCAR-themed projects at various studios and networks. He also procures musical artists to perform at NASCAR events around the country.

Charlotte, N.C.-based NASCAR, which has TV deals with several nets, including Fox and ESPN, continually aims to up racing’s exposure outside of its southern U.S. base.