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SPT to produce ‘Breakaway’ for Arab market

Company to launch three new formats at Mipcom

ROME — Sony Pictures Television is expanding its international non-scripted offerings with a localized version of its gameshow “Breakaway” for the Arab market and the launch of three formats including “The Takeover at the upcoming Mipcom TV mart in Cannes.

“Breakaway,” among SPT’s newest gamers, has been picked up by top Egyptian broadcaster Al Hayat, where SPT’s longtime hit “Who Wants to Be a Millionaire?” also recently launched.

SPT Arabia, which already makes “Wheel of Fortune” and “Jeopardy!” for the Middle East, will now produce a local weekday version of “Breakaway.”

The show sees groups of contestants compete via trivia questions with the option for any player to break away at anytime to take all the prize money alone. “Breakaway” plays in Blighty on the BBC, which just ordered a second series.

Meanwhile, SPT has acquired international rights outside Ireland to “The Takeover,” a format developed by Irish production company Toto. It’s being touted as particularly topical since it involves bosses at struggling companies stepping down to let their employees take over in a last ditch attempt to save the business and their jobs.

Back to the Middle East, SPT has acquired action-packed Israeli format “Raid the Cage,” in which couples answer trivia questions and undergo physical challenges to haul prizes from a giant cage before the doors slam shut.

The format is co-created by Shy Barmeli, with whom SPT now has a first-look deal, and United Studios, which has secured a 14-episode series commission with Israeli broadcaster, Reshet.

At Mipcom, SPT will also launch “Casanova Bootcamp,” created through its Dutch production venture, Tuvalu Media. The format has secured a seven-episode commission from Dutch broadcaster Veronica, which Tuvalu Media will produce.

“Casanova Bootcamp” sees love-starved, male dating failures taken back to basics by a series of experts.

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