Sony’s Crackle net in Latin America bows

Multiplatform network offers pics, TV series

Crackle, Sony Pictures Television’s multiplatform video entertainment network, has kicked off in 17 Spanish-speaking territories across Latin America, including Mexico.

Latest move follows Crackle’s debut in Brazil last month. The free, ad-supported site will maintain 150 titles and offer new pics and skeins weekly, primarily from Sony Pictures Entertainment’s various labels including Screen Gems, Sony Pictures Classics, TriStar and Columbia Pictures. Movies include “Hellboy,” “Stealth,” “Midnight Express,” “Manhattan Murder Mystery” and “Hollow Man.”

“Internet and video consumption rates are on the rise in all of Latin America — in Mexico alone, more than 80% of all online users consume video content each month, according to ComScore Video Metrix,” said Jose Rivera Font, VP and general manager at Crackle, Latin America. ITunes and Netflix launched in the region last year.

Mexico’s National Bank (Banamex) will be a major network advertiser and have category exclusivity in the banking sector during Crackle’s first year in Mexico.

In the U.S., Crackle reports 16 million unique visitors across online, mobile and over-the-top devices monthly and more than 9 million Crackle mobile app downloads since its launch in April 2011. Crackle is also available in the U.K., Canada and Australia.

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