TLC reality show tops cable Wednesday in young women
Offering a clear alternative the London Games, TLC scored Wednesday night with the “Redneck Games.”
According to Nielsen, estimates the 10 p.m. premiere of unscripted series “Here Comes Honey Boo Boo” opened with a solid 2.25 million viewers and was cable’s No. 1 show for the night among women 18-34 (1.4 rating/4 share). A second episode at 10:30 p.m. posted nearly identical numbers — usually a good sign for a show.
A spinoff of the Georgia pageant family from the net’s “Toddlers & Tiaras,” the premiere of “Boo Boo” featured the family attending a backyard Olympics where teenage girls bob for pig’s feet.
Also of note in cable on Wednesday was a nice week-to-week surge for TNT’s “Dallas” (1.3/4 in 18-49, 4.29 million viewers overall), which wrapped its first season. Though it sagged some in the ratings midway through its run, the update of the classic CBS soap has emerged as the top-rated new drama in both adults 18-49 and 25-54.
TNT announced during Wednesday’s season finale that the second season of “Dallas” will commence in January.
NBC’s coverage of the Olympics, of course, dominated the night with a 9.4/27 in adults 18-49 and 29.09 million viewers overall in primetime — the largest aud for the second Wednesday of any Summer Olympics since Montreal in 1976.
Through 13 nights, the London Games were averaging 32.6 million viewers, well above the 29.0 million it drew at this point four years ago from Beijing.
The post-Olympics, commercial-free preview of Matthew Perry comedy “Go On” averaged 5.6 rating in adults 18-49 and 16.1 million viewers overall from 11:06 to 11:30. NBC said the first 12 minutes averaged a 6.1 demo rating and the second half did a 5.1.
The show has its regular-slot premiere on Tuesday, Sept. 11.