'Voice' holds up better as NBC wins Monday again

NBC’s Broadway-themed drama ”Smash” dropped off as expected from its strong week-earlier premiere but still had enough to lead its hour among young adults on Monday, capping a winning night for the net, whose ”The Voice” continues to look impressive.

According to preliminary national estimates from Nielsen, NBC followed up last Monday’s post-Super Bowl ratings bonanza with another sweep of the night’s half-hours in adults 18-49 (including one tie). As the blind auditions continued on ”The Voice,” the music competition averaged a strong 5.9 rating/15 share in adults 18-49 and 16.1 million viewers overall , down 12% week to week but an easy timeslot winner over runner-up CBS among adults 18-49 (5.9 vs. 3.6) and the night’s No. 1 program across the board. And at 10, ”Smash” (2.8/7 in 18-49, 8.1 million viewers overall) lost about a quarter of its premiere young-adult audience but prevailed in 18-49 in an hour where NBC was consistently well behind its rivals in the first half of the season.

NBC won the night in all key categories. Prior to last week, it hadn’t won a Monday in 18-49 with regular programming in four years.

Monday was not an especially good night for the CBS comedies, as ”How I Met Your Mother” (3.4/10 in 18-49, 9.1 million viewers overall) and ”2 Broke Girls” (3.7/10 in 18-49, 10.5 million viewers overall) were down nearly 15% week to week to hit season lows, though still a solid second in their time periods to ”The Voice.” Also the runners up in their timeslots but at season-low levels were ”Two and a Half Men” at 9 (3.8/9 in 18-49, 12.3 million viewers overall) and ”Mike and Molly” (3.3/8 in 18-49, 11.0 million viewers overall), down 12% and 3%, respectively. ”Hawaii Five-0” (2.6/7 in 18-49, 9.5 million viewers overall) was down just a bit at 10 o’clock, placing second in 18-49 (catching ”Smash” at 10:30) and first in both 25-54 (3.4/8) and total viewers. For the night, CBS ran second to NBC across the board.

ABC was pretty steady week to week with ”The Bachelor” (2.5/6 in 18-49, 8.0 million viewers overall) and ”Castle” (2.0/5 in 18-49, 8.9 million viewers overall), placing third. And Fox saw ”Alcatraz” (fourth-place 1.9/4 in 18-49, 6.2 million viewers overall) drop off by 17% to a low, airing behind ”House” (2.4/6 in 18-49, 7.2 million viewers overall), which was down a tick week to week.

CW’s ”Gossip Girl” continues to sag (0.5/1 in 18-49, 1.2 million viewers overall), while lead-out ”Hart of Dixie” is looking a bit healthier (0.6/1 in 18-49, 1.6 million viewers overall).

Preliminary 18-49 averages for the night: NBC, 4.9/12; CBS, 3.3/8; ABC, 2.3/6; Fox, 2.1/5; Univision, 1.4/4; CW, 0.6/1.

In total viewers: NBC, 13.4 million; CBS, 10.3 million; ABC, 8.3 million; Fox, 6.7 million; Univision, 3.7 million; CW, 1.4 million.

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