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Sluggish start for CBS rookie ‘Jersey’

Friday drama sags between the net's vet crime shows

CBS earned a share of the demo lead with ABC on Friday, but the Eye’s new drama “Made in Jersey” opened modestly. NBC’s “Grimm” edged out ABC’s “Shark Tank” and CBS’ “Blue Bloods” as the night’s top draw among adults 18-49.

According to preliminary Nielsen national estimates, legal drama “Made in Jersey” starring Janet Montgomery averaged a 1.1 rating/4 share in adults 18-49 and 7.7 million viewers overall in the 9 o’clock hour, sagging between “CSI: NY” in its new time period at 8 (1.3/5 in 18-49, 9.0 million viewers overall) and “Blue Bloods” at 10 (1.5/5 in 18-49, 11.0 million viewers overall).

While “Jersey” easily led its hour in total viewers, it merely tied in the 18-49 demo with the season premiere of Fox’s low-rated “Fringe” (1.1/4 in 18-49, 3.2 million viewers overall) and a repeat of new ABC Thursday drama “Last Resort” (1.1/4 in 18-49, 4.0 million viewers overall). A year ago in the timeslot, the season premiere of “CSI: NY” earned a 1.8/6 in the demo.

As for the vets, “CSI: NY” basically matched what “A Gifted Man” did in the leadoff slot last year, and “Blue Bloods” was down about 20% year-to-year but stood as the night’s No. 1 show in both adults 25-54 (2.2/6) and total viewers.

For the night, CBS made it six straight years as the top-rated network on premiere Friday, though it had to share 18-49 honors this time with ABC.

At ABC, “Shark Tank” (1.5/6 in 18-49, 5.9 million viewers overall) was down a tick week to week but remained on top in both 18-49 and 25-54 (2.1/7) for its hour. It was followed by “Last Resort,” which got some additional sampling after its OK bow on Thursday, and newsmag “20/20” (1.4/4 in 18-49, 4.2 million viewers overall).

NBC opened with a “Grimm” repeat (0.7/2 in 18-49, 2.8 million viewers overall), followed by the return-to-timeslot premiere of the show (1.6/5 in 18-49, 5.3 million viewers overall), which matched its best Friday 18-49 score since January. And at 10, “Dateline” delivered a 1.3/4 in 18-49 while drawing 4.8 million viewers overall.

Fox preceded the “Fringe” season premiere with an encore hour of “The X Factor” (1.1/4 in 18-49, 3.3 million viewers overall).

CW’s “America’s Next Top Model” held steady (0.5/2 in 18-49, 1.2 million viewers overall).

Preliminary 18-49 averages for the night: ABC and CBS, 1.3/4; NBC, 1.2/4; Fox, 1.1/4; CW, 0.3/1.

In total viewers: CBS, 9.3 million; ABC, 4.7 million; NBC, 4.3 million; Fox, 3.2 million; CW, 0.9 million.

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