Showtime sets Emmy push

'Best in Sho' weekend will include free marathons of hopefuls

The centerpiece of Showtime’s Emmy campaign efforts will be its “Best in Sho” weekend, set for June 15-17, when it becomes the first pay cabler to offer free marathons of its Emmy hopefuls in collaboration with Time Warner Cable (in New York and L.A.) and DirecTV.

“Homeland,” “Shameless,” “Dexter,” “House of Lies,” “Nurse Jackie,” “The Big C,” “The Borgias,” “Weeds” and “Californication” will be available, along with such docus as “Rebirth.” The season finales of “Nurse Jackie,” “Big C” and “Borgias” will air as part of the free weekend on June 17.

“Our goal was to cut through the clutter and create seamless access for Emmy voters to view as many back-to-back episodes of our critically acclaimed series as possible,” said Trisha Cardoso, Showtime’s exec veep of corporate communications.

The free telecasts come even after TV Academy members received screeners of Showtime original programming and selected docs in March. In addition, for the fourth consecutive year, the net’s dedicated kudos website will offer online access to all episodes of its Emmy-eligible programs.

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