Reveille, other units rolled into Shine America banner

News Corp.’s Shine Group is rolling up its U.S. divisions into a single entity to be known as Shine America.

The Reveille name will be retired as part of the rebranding effort, along with the Shine Americas and Shine USA monikers. The consolidated Shine America unit is headed by CEO Carl Fennessy and prexy Eden Gaha.

Shine’s U.S. operations have undergone significant restructuring in the year since News Corp. acquired Elisabeth Murdoch’s London-based production-distribution outfit. A company rep said there would be no layoffs as a result of the roll up.

Shine Group acquired Reveille, home to primetime skeins including NBC’s “The Office” and “The Biggest Loser,” from founder Ben Silverman and his partners in 2008.

“This feels like a new chapter for Shine in the United States,” Murdoch said. “As Shine Group has evolved, so have the team and businesses in the U.S. and to bring it under the new banner of Shine America reflects the new dynamism within the business and the ambitions shared with colleagues across the group.”

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