Shapiro promoted at USA Network

Exec will now handle creative oversight in marketing

USA Network is giving longtime exec Alexandra Shapiro a promotion and additional marketing duties.

As exec VP of marketing and digital, Shapiro will now have creative oversight of the marketing division, a job that previously fell under co-president Chris McCumber’s purview. A year ago, however, McCumber ascended to co-prexy — a title he shares with Jeff Wachtel — and he needed to take some responsibilities off his plate.

Other activities under Shapiro include consumer and strategic marketing, brand initiatives, promotions and business development.

“Alexandra is a true marketing innovator who brings a wealth of creativity and savvy to the role,” McCumber said.

Recent shows that have launched under Shapiro’s marketing watch include “White Collar,” “Royal Pains” and “Necessary Roughness.” She also played a role in the cabler’s “Characters Welcome” branding venture.

One of the net’s big upcoming priorities is “Political Animals,” the politically charged six-episode miniseries from Greg Berlanti. Project is set to launch in July.

More TV

  • IT Crowd

    NBC Developing 'IT Crowd' Remake With Original Series Creator Graham Linehan (EXCLUSIVE)

    USA Network is giving longtime exec Alexandra Shapiro a promotion and additional marketing duties. As exec VP of marketing and digital, Shapiro will now have creative oversight of the marketing division, a job that previously fell under co-president Chris McCumber’s purview. A year ago, however, McCumber ascended to co-prexy — a title he shares with […]

  • Hasan Minhaj

    TV News Roundup: Hasan Minhaj Joins NBC's 'Champions' in Guest Role (EXCLUSIVE)

    USA Network is giving longtime exec Alexandra Shapiro a promotion and additional marketing duties. As exec VP of marketing and digital, Shapiro will now have creative oversight of the marketing division, a job that previously fell under co-president Chris McCumber’s purview. A year ago, however, McCumber ascended to co-prexy — a title he shares with […]

  • Sony's Tony Vinciquerra: Disney-Fox 'Creates Opportunities'

    Sony's Tony Vinciquerra: Disney-Fox 'Creates Opportunities'

    USA Network is giving longtime exec Alexandra Shapiro a promotion and additional marketing duties. As exec VP of marketing and digital, Shapiro will now have creative oversight of the marketing division, a job that previously fell under co-president Chris McCumber’s purview. A year ago, however, McCumber ascended to co-prexy — a title he shares with […]

  • Mayweather McGregor fight

    Floyd Mayweather-Conor McGregor Fight Is Second Biggest Pay-Per-View of All Time

    USA Network is giving longtime exec Alexandra Shapiro a promotion and additional marketing duties. As exec VP of marketing and digital, Shapiro will now have creative oversight of the marketing division, a job that previously fell under co-president Chris McCumber’s purview. A year ago, however, McCumber ascended to co-prexy — a title he shares with […]

  • What Disney Bought in the Fox

    What Disney Bought: A Billion-Dollar Breakdown of Assets

    USA Network is giving longtime exec Alexandra Shapiro a promotion and additional marketing duties. As exec VP of marketing and digital, Shapiro will now have creative oversight of the marketing division, a job that previously fell under co-president Chris McCumber’s purview. A year ago, however, McCumber ascended to co-prexy — a title he shares with […]

  • Actor Dustin Hoffman poses for photographers

    Dustin Hoffman Accused of Exposing Himself to a Minor, Assaulting Two Women (EXCLUSIVE)

    USA Network is giving longtime exec Alexandra Shapiro a promotion and additional marketing duties. As exec VP of marketing and digital, Shapiro will now have creative oversight of the marketing division, a job that previously fell under co-president Chris McCumber’s purview. A year ago, however, McCumber ascended to co-prexy — a title he shares with […]

  • conde-nast-entertainment

    Paramount TV, Anonymous Content Set First-Look Deal With Condé Nast Entertainment

    USA Network is giving longtime exec Alexandra Shapiro a promotion and additional marketing duties. As exec VP of marketing and digital, Shapiro will now have creative oversight of the marketing division, a job that previously fell under co-president Chris McCumber’s purview. A year ago, however, McCumber ascended to co-prexy — a title he shares with […]

More From Our Brands

Access exclusive content