Schick’s ‘Clean Break’ to bow on Fuel TV, Yahoo

Extreme sports and adventure skein set in Hawaii

Razor brand Schick is going on its latest branded entertainment journey, bowing “Clean Break” on Fox Sports’ Fuel TV and Yahoo Screen starting Wednesday.

Extreme sports and adventure series revolves around three strangers as they explore Hawaii’s exotic locales alongside professional athletes.

Project was conceived by Los Angeles-based branded entertainment shop Content & Co. as a broadcast and Web series that invites men to break free and test themselves physically and emotionally as part of Schick Hydro’s latest marketing effort.

“‘Clean Break’ was created to document a period of real transformation in the lives of three twentysomething men who, like so many people today, had begun to feel trapped in their everyday existence,” said Stuart McLean, CEO of Content & Co. “The show provides a unique insight into this generation’s need for a chance to break free.”

“Clean Break” will air on Fuel TV with five half-hour and one one-hour weekly TV episodes. Series will simultaneously run on Yahoo Screen with 21 original webisodes.

Show’s contestants will find themselves spearfishing, skydiving, underwater rock running, zip-lining and diving with sharks.

Contestants Luke Rodgers, Steven Helmkamp and Chase Penny will meet athletes including surfers Dave Kalama, Tamayo Perry, Archie Kalepa, Buzzy Kerbox and Bear Woznick; spearfishing champ Kimi Werner; and surfboard designer Bret Marumoto.

“With ‘Clean Break,’ we wanted to push the boundaries of branded content by creating a highly entertaining series that epitomized the ‘Clean Break’ Hydro lifestyle,” said Brad Harrison, senior group marketing director for Schick Hydro.

Content & Co. has previously produced “Training for Tahoe” with “The Office’s” Brian Baumgartner and Subway and “Subway Fresh Artists” music and film competitions.

More TV

  • Charlie Rose Sexual Misconduct

    Charlie Rose's Walter Cronkite Award Revoked by Journalism School

    Razor brand Schick is going on its latest branded entertainment journey, bowing “Clean Break” on Fox Sports’ Fuel TV and Yahoo Screen starting Wednesday. Extreme sports and adventure series revolves around three strangers as they explore Hawaii’s exotic locales alongside professional athletes. Project was conceived by Los Angeles-based branded entertainment shop Content & Co. as […]

  • Peter Baldwin

    Emmy-Winning TV Director Peter Baldwin Dies at 86

    Razor brand Schick is going on its latest branded entertainment journey, bowing “Clean Break” on Fox Sports’ Fuel TV and Yahoo Screen starting Wednesday. Extreme sports and adventure series revolves around three strangers as they explore Hawaii’s exotic locales alongside professional athletes. Project was conceived by Los Angeles-based branded entertainment shop Content & Co. as […]

  • THE 91ST ANNUAL MACY'S THANKSGIVING DAY

    NBC Feasts on Strong Turnout for Thanksgiving Day Parade, Football

    Razor brand Schick is going on its latest branded entertainment journey, bowing “Clean Break” on Fox Sports’ Fuel TV and Yahoo Screen starting Wednesday. Extreme sports and adventure series revolves around three strangers as they explore Hawaii’s exotic locales alongside professional athletes. Project was conceived by Los Angeles-based branded entertainment shop Content & Co. as […]

  • imagine dragons

    Imagine Dragons Rules TV Ads With 'Believer,' 'Thunder'

    Razor brand Schick is going on its latest branded entertainment journey, bowing “Clean Break” on Fox Sports’ Fuel TV and Yahoo Screen starting Wednesday. Extreme sports and adventure series revolves around three strangers as they explore Hawaii’s exotic locales alongside professional athletes. Project was conceived by Los Angeles-based branded entertainment shop Content & Co. as […]

  • Jon Barnthal Remote Controlled Podcast

    Remote Controlled: 'The Punisher' Star Jon Bernthal on Why the Role Scared Him

    Razor brand Schick is going on its latest branded entertainment journey, bowing “Clean Break” on Fox Sports’ Fuel TV and Yahoo Screen starting Wednesday. Extreme sports and adventure series revolves around three strangers as they explore Hawaii’s exotic locales alongside professional athletes. Project was conceived by Los Angeles-based branded entertainment shop Content & Co. as […]

  • Songs for Screens Powered by Mac

    Songs For Screens: Active Child Offers Woke Spiritualism; Sonos Hosts A Deee-Lite-ful Dance Party

    Razor brand Schick is going on its latest branded entertainment journey, bowing “Clean Break” on Fox Sports’ Fuel TV and Yahoo Screen starting Wednesday. Extreme sports and adventure series revolves around three strangers as they explore Hawaii’s exotic locales alongside professional athletes. Project was conceived by Los Angeles-based branded entertainment shop Content & Co. as […]

  • Hakeem Kae-Kazim to Play Cesil Colby

    Hakeem Kae-Kazim to Play Cesil Colby in ‘Dynasty’ (EXCLUSIVE)

    Razor brand Schick is going on its latest branded entertainment journey, bowing “Clean Break” on Fox Sports’ Fuel TV and Yahoo Screen starting Wednesday. Extreme sports and adventure series revolves around three strangers as they explore Hawaii’s exotic locales alongside professional athletes. Project was conceived by Los Angeles-based branded entertainment shop Content & Co. as […]

More From Our Brands

Access exclusive content