Razor brand Schick is going on its latest branded entertainment journey, bowing “Clean Break” on Fox Sports’ Fuel TV and Yahoo Screen starting Wednesday.
Extreme sports and adventure series revolves around three strangers as they explore Hawaii’s exotic locales alongside professional athletes.
Project was conceived by Los Angeles-based branded entertainment shop Content & Co. as a broadcast and Web series that invites men to break free and test themselves physically and emotionally as part of Schick Hydro’s latest marketing effort.
“‘Clean Break’ was created to document a period of real transformation in the lives of three twentysomething men who, like so many people today, had begun to feel trapped in their everyday existence,” said Stuart McLean, CEO of Content & Co. “The show provides a unique insight into this generation’s need for a chance to break free.”
“Clean Break” will air on Fuel TV with five half-hour and one one-hour weekly TV episodes. Series will simultaneously run on Yahoo Screen with 21 original webisodes.
Show’s contestants will find themselves spearfishing, skydiving, underwater rock running, zip-lining and diving with sharks.
Contestants Luke Rodgers, Steven Helmkamp and Chase Penny will meet athletes including surfers Dave Kalama, Tamayo Perry, Archie Kalepa, Buzzy Kerbox and Bear Woznick; spearfishing champ Kimi Werner; and surfboard designer Bret Marumoto.
“With ‘Clean Break,’ we wanted to push the boundaries of branded content by creating a highly entertaining series that epitomized the ‘Clean Break’ Hydro lifestyle,” said Brad Harrison, senior group marketing director for Schick Hydro.
Content & Co. has previously produced “Training for Tahoe” with “The Office’s” Brian Baumgartner and Subway and “Subway Fresh Artists” music and film competitions.