TV network targeting sizeable expat community
MOSCOW — Russia’s leading commercial TV network CTC is launching its international service to Russian-speaking viewers in Thailand.CTC Intl., which carries a mix of U.S. and Russian-made content, will begin broadcasting in Phuket, where more than 550,000 Russians live, in a deal with Thai Media Export Co. The service will later be expanded to Bangkok and Pattaya, where there are also sizeable Russian populations. Thailand is a popular tourism destination for Russians and CTC Intl., already available on one cabler, will now be bundled as part of four major networks in Phuket covering 90% of households and hotels in the area. Thai Media Export will pay a fixed monthly sum for broadcasting the CTC Intl. signal. Marat Devlet-Kildeyev, CTC Media’s head of international broadcasting, said CTC Intl. was already available in the U.S., Israel and the Baltic states. The company now plans to target Turkey, the United Arab Emirates and other countries.