BERLIN — Television ad markets in Europe are reflecting national economies as countries navigate through the ongoing Euro crisis.
The trend is evident at pan-European broadcaster RTL Group, which saw revenue climb 6.3% to Euros 1.3 billion ($1.7 billion) in the first three months of the year, while profit (before interest, tax and amortization) remained unchanged at $248 million.
While the German TV ad market grew significantly in the first quarter, the French market was estimated to be just slightly up year-on-year. The Dutch and Belgian markets were down, and in Southern and Eastern Europe markets continued to decline strongly, RTL said.
Despite the turbulent climate, higher revenue at RTL’s key divisions, Germany’s Mediengruppe RTL Deutschland, U.K. production unit FremantleMedia and France’s Groupe M6, boosted overall sales at the parent group.
In Germany, RTL Television enjoyed a strong debut by new U.S. series “The Glades.” A&E’s hit crime show bowed on Tuesday primetime with an 18.4% share among the key 14-49 demo in its 9:15 p.m. timeslot, attracting a total of 4 million viewers (14% among all viewers). It followed “CSI: Miami,” one of RTL’s most watched series.