CNBC sports biz expert returns to previous cable home

ESPN has lured sports business reporter Darren Rovell back to the network in a role that will also see him contribute to ABC’s news division.

Rovell had been at CNBC since 2006, after having worked for ESPN.com from 2000-06 while also contributing to ESPN programs including “SportsCenter” and “Outside the Lines.”

In his new deal, Rovell will be a part of ESPN’s TV, digital and radio operations, as well as ABC’s “Good Morning America,” “World News with Diane Sawyer” and “Nightline.”

“While ESPN is known for games and highlights, it is also about helping fans win the battles at the office water cooler or at the kitchen table,” Rovell said. “You can’t be a great fan without understanding the intricacies of the sports business. I look forward to bringing viewers, readers and listeners the stories of what happens off the field and behind closed doors that fuels this massive industry.”

ESPN exec veep of production John Wildhack said that Rovell’s “particular expertise will strengthen our news gathering division and provide fans the type of information they are accustomed to receiving from our varied platforms.”

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