Sunday night chat draws 2.5 million viewers to cabler
“Oprah’s Next Chapter” interview featuring Rihanna earned OWN 2.5 million viewers Sunday night.
Telecast was OWN’s second highest-rated telecast in the cabler’s history. The interview more than doubled the numbers posted from the “Next Chapter” Kardashian interview in June, which garnered 1.1 million viewers.
In an emotional sitdown, Rihanna detailed her past stormy relationship with Chris Brown. The chat played well with female viewers and ranked No. 2 in the 9 p.m. Sunday timeslot.
Debut of original series “Lovetown, USA” followed “Next Chapter” at 10 p.m. and drew 758,000 viewers.
Currently, OWN has logged over 30 consecutive weeks of total day growth. Primetime has posted a 15% increase in total viewers compared to a year ago.