Integration campaign touts collections from Target, Neiman Marcus
ABC will sub out traditional commercials on the Nov. 11 broadcast of “Revenge” in favor of an elaborate integration campaign touting new holiday collection from Target and Neiman Marcus.
Retailers are collaborating with the “Revenge” creative team on the spots highlighting the Target+Neiman Marcus holiday collection.
“Working with the team at ABC has been invigorating,” said Jeff Jones, chief marketing official and exec veep of Target. “We’re confident the November 11 episode of ‘Revenge’ will blow our guests away and, much like our collection with Neiman Marcus, provide an unforgettable element of surprise this holiday season.”