Rebrand for TeleFutura

New Univision net to be called UniMas

Hispanic media giant Univision Communications is rebranding its TeleFutura broadcast network as UniMas.

Rebranded network will feature programming from Univision’s longtime programming supplier/partner Televisa as well as Colombia’s Caracol TV and RTI, former content providers to NBCU’s Telemundo.

Separately, Televisa and Caracol have inked a long-term pact to co-produce and air content in Mexico and the U.S.

“TeleFutura has been the second-ranking (Hispanic) network in the U.S. in some key dayparts but we want to make it the undisputed number two network,” said Univision Networks prexy Cesar Conde. Telemundo and TeleFutura have been battling for second-place behind Univision in the domestic Spanish-lingo TV market.

UniMas will showcase grittier, bolder programming in a bid to reach a younger, male-skewed aud.

UniMas deal will give Caracol a firmer foothold in the U.S. market. Earlier this year, its rival RCN TV launched a joint venture network in the U.S. with Fox Intl. Channels, MundoFox.

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