PromaxBDA has tapped Fox Broadcasting marketing chief Joe Earley as co-chairman of its board of directors.
The org made the announcement Tuesday on the first full day of its annual confab, which runs through Thursday at the J.W. Marriott in L.A. Live.
Earley will lead the PromaxBDA board with co-chair Lisa Gregorian, chief marketing officer of Warner Bros. TV Group. He will help oversee budgets, conference planning, member services and the development of long-term goals for the org.
PromaxBDA Intl. chief Jonathan Block-Verk cited Earley’s “unparalleled expertise in strategic and creative marketing, publicity and social media” and called him “one of the most respected and admired industry executives.”
Earley has been with Fox since 1994. Before that, he worked in media relations for HBO.