The Daytime Emmy awards broadcast will be looking for another producer after Associated Television International bowed out Thursday.
Executive producer Jim Romanovich announced in a statement that ATI, which had shepherded the kudocast the past three years, had passed on returning for 2012.
“As fans of the soaps in particular, as well as being daytime producers ourselves, we have immensely enjoyed being a part of your celebration these past three years,” Romanovich said.
After having rotated between ABC, CBS and NBC from 1974-2008 (with the exception of 1983-84, when they were off the air), the Daytime Emmys were headed for possible extinction from television before deals were struck to have ATI produce them for broadcast on the CW.
“In 2009, there was not going to be a Daytime Emmys for television, as you know,” Romanovich said. “It was over. We felt it was important for it to continue on television for as long as possible to give actors, producers, writers and so forth the night of recognition they so deserve.”
The Daytime Emmys then returned to CBS in 2010 and 2011, which became the first network to broadcast them in consecutive years. Airing on June 19 from Las Vegas, the kudocast drew 5.5 million viewers last year.
“It wasn’t always easy,” Romanovich said. “In fact, it was quite challenging on many levels. Although it was never a money making project for us, it was prestigious, first and foremost, plus we wanted to do something important for the daytime community.”